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Axis Communications predicts 10%-plus growth for CCTV market

Apr 10. 2017
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By The Nation

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Axis Communications, a global player in end-to-end network video solutions, is seeking to reinforce awareness of intelligent network video solutions in the Internet of Things era.

 It plans to do that by highlighting “cutting-edge” capabilities in safety and security and business performance enhancements. 

The company expects the market for closed-circuit television cameras in Thailand to continue its growth trajectory after posting a 9.2 per cent boost in 2016 to reach Bt4.3 billion in total value, which is expected to rise to Bt5.7 billion by 2020.

Thongchai Watanasoponwong, country manager Thailand and Indochina for Axis Communications, said: “The Thai CCTV market is the largest of its kind in Southeast Asia and still has room for growth .. The factors driving market growth include the growing need for safety and security in everyday life as well as new technological capabilities that can address business needs.”

Axis said as a pioneering force behind world-class network video technology, it saw network video as a key part of smart cities – cities with safety and security serving as a foundation for intelligent services that enhance business performance and quality of life for residents.

“Previously, cameras simply served as a way to gather evidence for investigating an incident,” Thongchai said. “However, Axis’ network video technology is advanced enough to support your security-related decisions or even assist in preventive actions.”

He said the company was interested in addressing the business needs of its customers using the advanced capabilities of network video technology, such as the ability to capture high-quality, usable images in all lighting conditions or the extraction of valuable data from a video feed, which can then be applied in many ways. 

“This can include a crowd behavior analysis system, face detection, or even object tracking based on color, direction of movement, or size,” he said. 

“All these capabilities can help reduce the amount of time spent investigating the cause of an incident and provide visual information of the highest quality. Network video technology is an important source of data that can power up today’s businesses and lay the groundwork for a truly smart city of the future.”

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