By The Nation
He said the company continues to thrive even though the media industry is suffering a slump.
He said that is partly due to the success of LifeStar, its subsidiary which has grown significantly, with the company emerging as the leader of Thailand’s health and beauty industry.
LifeStar has become the company’s main business, he added.
RS is adapting its business model to become a consumer product and retail business, with its media business a core business supporting the growth of its health and beauty arm.
The company is confident that it is on the right path and will reach its revenue goal of Bt3.5 billion this year.
In the first quarter, the company adjusted its plan to keep up with rising health and beauty trends.
It said LifeStar has exceeded its goal after launching a wide array of skincare, hair care and supplementary products.
One of its strengths is that it can utilise RS’s media platforms for marketing and distribution, the company said. As a result, in the first quarter its sales volume had already matched 2016’s annual volume.
The company said its monthly sales continues to break records, and the margin continues to be impressive.
Recently, the company joined forces with new partners to sell more products on its telesales channels. This will make LifeStar the main earner of the company, it said.
RS’s Channel 8 also did well in the first quarter compared to the same period last year. This is because new content was added and new partners came on board to sign long-term advertising contracts, it said.
Channel 8 also benefits from the government’s and NBTC’s relief measures, which include a three-year extension of its payment period, which in turn reduces its interest burden by Bt40 million, the company said.
In the third quarter, Channel 8 will undergo another programme change. In the first two quarters, three in-house shows were added, including “AroiKhan Thep”, which recommends popular eateries throughout Thailand.
“JorPraden Khao Den” analyses the news and hot topics, while “Jeed Jad Bantherng” is a weekly showbiz news programme.
Four new dramas were also unveiled. They are “Sai Yom See”, “Phloeng Rak Fai Marn”, “Ngao Athan” and “Jai Luang”.