Canon takes ‘Ecolism’ campaign into second year

Canon says it will continue the “Canon Ecolism” campaign for a second year, strengthening its business-to-consumer capabilities with multifunction copiers, large-format printers, and inkjet printers.
The campaign is centred on the launch of the “Canon ImageRunner Advance Generation 3” series, which the company says makes use of environmentally friendly technologies while increasing business productivity and efficiency. 
This flagship multifunction model is manufactured by Thai workers at three factories and is ready to be shipped to both domestic and international customers.
Haruki Terahira, president and chief executive of Canon Marketing (Thailand) Co, said: “Canon is committed to delivering advanced products and technologies that meet our customers’ demands and improve workflow efficiency while recognizing the importance of using environmentally friendly technologies that align with Canon’s corporate philosophy of Kyosei, which means ‘living and working together for the common good’. 
“As the world is fully transitioning to the digital era, the way people live and work is being affected. This results in the need to adapt to changes for sustainable development. Canon, as the world’s leader in digital imaging, continues to develop innovative environmentally friendly products and solutions that save time while improving the competitiveness of businesses.
“We believe that the ‘Canon Ecolism’ concept can change the way people work by increasing efficiency and encouraging people to use environmentally friendly and advanced multifunction copiers to help preserve the environment. 
“Our customers can take pride in the fact that these innovative products – multifunction copiers, large-format printers and inkjet printers – are ‘Made in Thailand’, relying on the skills of Thai workers at three world-class manufacturing facilities, located in Prachin Buri, Ayutthaya and Nakhon Ratchasima. 
“These copiers are ready to be shipped to our domestic and international customers. This reflects the strong bond between Canon and Thai society that helps strengthen the brand, which stands out from our competitors.”