Shopee coaches sellers on creative content
E-commerce platform Shopee recently hosted a creative-writing workshop to give its sellers skills to build brand recognition and boost sales.
Anuchit “Pum” Khamnoi, a media-content creator and founder of the “Kiwtum” Facebook page, led the workshop.
“We believe in empowering our sellers with the right tools and skills to support their businesses,” said marketing chief Agatha Soh.
“Through Shopee University, we seek to educate our sellers on a wide range of online commerce topics, including photo-shooting tips, marketing and creative writing. We hope to expand these workshops to reach even more sellers and help them grow.”
Content creation is key to reaching target customers, she said. Eye-catching content attracts people and encourages buyers to make purchases. Content was the main topic at the workshop, which drew more than 40 sellers.
Anuchit shared his ideas and techniques in areas such as establishing an online presence, identifying the target audience, illustration-based storytelling and optimising use of the social media.
He also shared tips on copywriting, customer service and response management.
