Krungsri on-track for retail banking

Phonganant Thanattrai, head of retail banking and distribution, said Krungsri continues to push its strategy in driving growth of the retail banking and distribution business. 
Based on effective customer segmentation and deeper understanding of each of them, Krungsri’s financial products and services have been designed to perfectly match the needs of every customer segment, Phonganant says.
Successful distribution through the bank’s branches nationwide also contributed to the bank’s outstanding performance in the first half of this year.
The second half is expected to see significant growth of the bank’s deposits, investment and loans. 
In June, Krungsri’s business banking division was exclusively set up to facilitate growth of this customer segment through the bank’s branches nationwide. 
The loan approval process has been improved for greater flexibility in line with customers’ loan servicing ability, while maintaining loan quality. 
A special loan underwriting team has been formed for this particular segment. 
Krungsri is planning to expand its network to 662 branches and 6,550 ATMs this year.