Foremost announces Bt20-m ‘sports experience’ marketing budget
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The diary brand Foremost has set aside a marketing budget of Bt20 million to bring what it has described as “world-class sports experiences to Thai consumers”.
They include NBA Thailand, which aims to find young Thai talent and provide them with the opportunity to broaden their global view of basketball.
Also scheduled is Foremost Ironkids Thailand, a triathlon for children, and Foremost Ironman Thailand.
Marketing manager Vipada Autsaran said the endeavour is part of the company’s “Drink.Move.Be Strong” campaign, which emphasises good health through drinking milk and exercising.
