Yum Thailand shares around the KFC

 
It has signed an agreement The QSR of Asia Co (QSA), an indirect wholly owned subsidiary of Thai Beverage Public Company Limited (ThaiBev) that will acquire and renovate more than 240 KFC restaurants.
 Yum Thailand’s refranchising effort is part of parent company Yum! Brands’ strategy to accelerate the global growth of KFC through franchise partnerships and a focus on brand innovation. Its is aiming to have at least 800 KFC restaurants in Thailand over the next several years.
“I couldn’t be more thrilled about our newly expanded franchise partnership with QSA,” said Roger Eaton, KFC global chief executive officer.
“Their proven operational expertise, enthusiasm for the KFC customer experience and their commitment to continued growth, is precisely the unmatched franchise partner capability we need to drive KFC forward as an iconic brand in Thailand.”
Waewkanee Assoratgoon, general manager of KFC, Yum Thailand, said: “KFC Thailand welcomes QSA as a new franchise partner. We love their passion for KFC, financial capability, people mindset, and their commitment to growth.
“I am confident that joint efforts between KFC Thailand and all our franchise partners will make the dominant, iconic KFC brand even stronger. QSA joins our other franchise partners in accelerating restaurant growth to over 800 restaurants in the coming years.”
Nongnuch Buranasetkul, managing director of Food of Asia, which manages QSA, said the company was excited to join the KFC family.
“Food of Asia’s vision is to be the most admired and leading quality food company in Asean. KFC has defined what QSR is in Thailand and has tremendous opportunity for further growth. This makes them a perfect partner.” 
Currently, there are 601 KFC restaurants nationwide, operated by Central Restaurant Group, Restaurant Development and Yum Thailand. The transfer of Yum Thailand’s restaurants to QSA is expected to be complete by the end of the year.