Digital strategy pushed Galaxy S8 Thailand sales
Samsung has announced its latest achievements from the use of digital marketing to complement the success of its premium flagship smartphones, the Galaxy S8 and S8+ in Thailand
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In a press release, the company credits its digital strategy for the sales success. The digital strategy was based on continuously rolling out communications and marketing activities through popular online channels and social media platforms such as Facebook and YouTube.
In line with the smartphone’s lifestyle concept, “Do What You Can’t”, Samsung had created a special activity called “S8 Hunt” to keep consumers engaged with the launch hype through opening a chance for participants to win 'Samsung Galaxy S8 phones.
Consumers response to the digital campaigns was “remarkable,” said the company, with a greater than 50 per cent increase in search volume after the launch of the smartphone. The campaign was a vital factor in pushing Thai market sales results for the Galaxy S8 and S8+, said Wichai Pornpratang, corporate vice-president for IT and mobile communications.
