Krungsri digital banking plan backed by improved app

“The KMA is a user-friendly, rapid and all-in-one app designed to make it compatible with cutting-edge technologies and innovations,” the bank’s head of Krungsri consumer group and head of the digital banking and innovation division, Thakorn Piyapan, said yesterday. “It will be gradually deployed by the end of this year and will work with technologies such as artificial intelligence, robo-adviser services, digital banking and end-to-end digitalisation.”
Krungsri expects active KMA users to rise to 1.5 million by the end of 2017 and 2.5 million by the end of 2018, he said.
     “To embrace the National e-Payment policy, Krungsri has developed a QR code system for its payment service, with a QR code reader embedded as a feature of the KMA menu,” he said. “The bank is currently developing a mobile app to enable payment and funds transfer for merchants through a common QR code standard. Other app features will also be included in response to merchants' demand.”