Saranrat to lead digital banking at CIMB
CIMB Thai Bank has appointed Saranrat Srichiraratana as executive vice president, head of digital banking and decision management, consumer banking.
She has over 15 years of extensive experience in digital channel management, marketing, customer relationship management and business development at leading Thai banks and consumer finance companies.
Prior to joining CIMB Thai Bank, Saranrat was country managing director of True Money, one of the largest e-wallet service providers in Thailand. She has also held leadership positions at Krungsri Consumer and GE Capital.
As head of digital banking and decision management, Saranrat will “develop digital strategies and drive digital innovation with the utilisation of data and analytic tools to enhance customer experience and engagement with CIMB Thai Bank”, the bank said.
