RS aims for Bt5.3 bn revenue under ‘beyond the limit’
ENTERTAINMENT firm RS has announced its business strategies for 2018 under the concept “beyond the limit” that are aimed at generating Bt5.3 billion in revenue for the year, the company’s chief executive officer, Surachai Chetchotsak, said at press conference yesterday.
He said the company was encouraged by the government’s growth forecasts for the 2018, underpinned by public investment in mega-projects, growth in tourism, export expansion and stimulus strategies such as the Shopping for the Nation campaign.
The political situation in the country is now steady, resulting in higher purchasing power, Surachai said. Advertising is now picking up. For 2018, RS “has carefully crafted its strategies” and expects that its performance will improve significantly, he said.
The company will tackle new business opportunities, based on its flagship businesses such as Life Star, Channel 8, COOL, music and satellite TV, “synergising them in a unique business model to support and strengthen all of its businesses”, the chief executive said.
“RS believes that 2018 will be an exciting and challenging year, with many turning points for the company, thanks to its health and beauty business’s record breaking growth,” Surachai said. “Currently, its health and beauty business continues to reach a new high every month, with a higher margin than competitors. The total revenue for 2018 is expected to reach Bt5.3 billion, the highest in the company’s history. Of that number, 47 per cent will be from health and beauty, 46 per cent from media, 5 per cent from music and 2 per cent from events.
“Life Star, its health and beauty business, expects to earn Bt2.5 billion thanks to its product champion strategy. Currently, it has more than 700,000 customers, and is expected to reach 1.5 million next year.”
Channel 8 expects to generate Bt2 billion thanks to its Primetime Focus strategy, which means “it will focus on the after 6 am/pm time slots, using its #1 news programs with the ‘easy words, easy to watch, easy to understand’ concept.”
In overseas markets, it will sell copyright licences for its dramas to neighbouring countries.
“Our music business is the first in Thailand to adapt before anyone else and has done exceedingly well, as proven by its steady income and strong profits,” Surachai said. “It will also generate income from streaming and downloading, as well as music licenses. Over 40 new singles are being released next year.”
