Nescafé outlays Bt450m on developing, marketing new Gold Crema coffee in Thailand
Nescafé, the global market leader in premium pure-soluble coffee, on Monday announced the launch of its new Nescafé Gold Crema with a Thai investment of Bt450 million aimed at setting a new standard for the domestic market.
Audrey Liow, chairwoman and chief executive officer of Nestlé Indochina, said Nescafé Gold Crema was its first premium pure-soluble coffee product that “truly embraced Thailand”, having been developed to meet the taste preferences of discerning Thai coffee lovers.
“Nescafé Gold Crema is crafted here in Thailand, using premium-quality coffee beans grown by Thai farmers, and made with Nestlé’s latest proprietary technology. We are investing Bt450 million in technology development at our Chachoengsao factory and a variety of marketing activities for new Nescafé Gold Crema.
“We are making the Nescafé Gold superior coffee experience more accessible to an even greater number of Thai consumers,” she added.
