Bangkok Airways, Borussia Dortmund form marketing partnership

The marketing deal will leverage branding cooperation of the two dynamic and motivated organisations to tap into larger market reach in Asia, the Thailand-based regional carrier said.
The cooperative venture includes a variety of advertising and promotional components of co-branding campaigns in Thailand, other Southeast Asian countries, China, Hong Kong, India and Bangladesh, which will enhance the airline’s brand recognition across the region, Bangkok Airways president Puttipong Prasarttong-Osoth told the press.
“Apart from the traditional scope of sponsorships like co-branding and advertising campaigns running throughout 2018 to 2020, the highlight of the partnership is the BVB Evonik Football School for children, as giving back to the community has been part of our business road map for many years. We will work with our dedicated CSR [corporate social responsibility] team to make this sponsorship activation tangible,” he added.