KTC Card issuer turns to digital platforms
Krungthai Card Plc (KTC) has adopted a strategy of penetration in personal loans via digital channels to attract new customers, targeting a 10 per cent growth in gross account receivables, and has launched activities to ease members' repayments, said Phichamon Jitpentham, vice president/personal loans.
KTC siad the personal loan business is growing constantly and is not intimidated by various determinant factors including the economy and regulations and administrative measures.
The compay is well prepared for its online activities and market situation and expects to achieve the goal of 10 per cent growth in account receivables growth by the end of 2018.
KTC has Bt24.46 billion in personal loans account receivables in the first quarter of this year, a 10 per cent rise compared to the same period last year; a personal loans portfolio of 857,613 accounts, considered quality accounts due to the low NPL personal loans value of 0.82 per cent; and for the first 2 months of 2018, a market share of approximately 6.9 per cent of total account receivables in personal loans in the industry, she said.
