Performance Sleep shops coming to town

Bedgear expects to open the first flagship store soon and up to 20 outlets next year.
Among the Performance bedding products, Bedgear largely focuses on innovative pillows for superior sleep quality to enhance people with active lifestyles. Bedgear delivers a wide range of over 100 series of pillows to suit the different demands. 
Ross Stuart, Bedgear's vice president, international sales/Asia Pacific, said that Bedgear is redefining the way people sleep, featuring innovation, personalisation and peformance. Bedgear delivers Performance bedding products with fabric technologies that wick away moisture and dissipate heat, helping to regulate body temperature so customers sleep more comfortably. Bedgear performs while you sleep, managing heat, moisture and airfolw. 
“Working with Dunlopillo, Bedgear will continue to set a precedent in the industry in Thailand for innovative sleep products through its proprietary personalised Performance Sleep System. We're changing shopping experience with retailing interaction via multi-channel communication. 
A customer can contact the store to prepare for selection including body type, sleep temperture and sleep position. Then, the customer would arrive in the store to take a final test through pillow fitting, so within 10 minutes of arriving, you can choose your perfect choice. Bedgear is the first and only brand in the world to offer the pillow fitting,”said Stuart.
Pisit Ongsritrakul, managing director, Dunlopillo (Thailand) added that the Bedgear sleep shops currently offer over 30 series of pillows with prices ranging fom Bt5,000 to 20,000. All sales people are well-trained to help customers select the appropriate pillows for their good night's sleep. Most people might think the reason they don’t get a good night’s sleep is because a lack a good mattress, but the pillow is also important. 
In addition to the expansion of sleep shops, Bedgear has a plan to open its flagship store in Bangkok soon. Meanwhile, Dunlopillo is planning to form a partnership with a leading international-chain hotel group as another marketing channel for Bedgear.
Pisit said that the parent company Lotus Bedding Group, the largest bedding and mattress manufacturer, has the product line to meet all customer segments. Bedgear is the third global brand. This year, the group is planning to offer more import brands.
“Lotus Bedding Group now accounts for 60-65 per cent of market share with Bt5 billion in total sales. The bedding market remain strong with over 10 per cent growth annually,” said Pisit.