MY WHEY PINK DIAMOND NEW DRINK FOR FEMALE FITNESS ENTHUSIASTS
Taokaenoi Food & Marketing Plc has set aside a marketing budget of Bt15 million to promote its new product, My Whey Pink Diamond. It expects sales of the product to reach Bt120 million this year and has appointed of “Bella” Ranee Campen as the presenter.
The company’s chief executive officer Itthipat Peeradechapan said that My Whey has received good response since its launch in April last year, especially from consumers with a healthy lifestyles, exercise lovers and the new generation looking for quality healthy drinks.
My Whey Pink Diamond is a new whey protein powder for female fitness enthusiasts as the company aims to promote strength, healthiness and beauty in line with the product’s motto, “Fitness and Beauty”.
In the first quarter, the company reported Bt1.33 billion in gross revenue, an increase of 19.1 per cent year-on-year with Bt151.7 million min net profit.
