Dtac, start-up develop agronomy services
Dtac has joined forces with the agritech startup Ricult and Rak Ban Kerd Co (RBK) to develop agronomy services, which allow farmers to receive personalised weather forecast, health monitoring and crop advice.
The service, called Farm Man Yum or precision farming, was developed by the dtac accelerate startup, Ricult, which collects data from weather observation across the globe and assimilates into computer models. It stimulates the motions of atmosphere, using a complex system of mathematical equations.
"As the agricultural sector in Thailand is marred by low yield and productivity due to archaic and backward practices, it's time to empower smallholder farmers in Thailand by accessing advanced technology like this," said Alexandra Reich, chief executive officer at DTAC.
Currently, one third of Thai population are in agricultural sector, which generated only 10% of GDP, which means the sector has been struggling with low productivity. dtac set up a corporate social responsibility-based program, called dtac Smart Farmer, aimed at bring radical improvement for agriculture and smallholder farmers.
