By The Nation
The store will offer state-of-the-art interactive technology and an in-store kiosk where customers can browse the entire product range available at JD.
With 600 stores in the US, Europe, Asia and Australia, JD Sports bills itself as “Always the Leader”.
“JD Sports has with over three decades of experience and partners with over 70 of the most popular and prestigious brands in sports, fashion and lifestyle,” said executive chairman Peter Cowgill.
“We are recognised around the world for offering the most complete selection of sport-fashion and lifestyle products, offering our customers excitement and convenience at our stores.
“The opening of JD Sports first and flagship store at Iconsiam marks our first entry into the Thailand market and follows our great successes in Singapore and Malaysia. We decided to enter the dynamic Thai market through Iconsiam because of its commitment to becoming one of the world’s most exciting destinations, attracting visitors from around the world, as well as the confidence that we have seen shown in the destination by so many other world-leading brands.”
Iconsiam chief executive Supoj Chaiwatsirikul said the JD Sports store would occupy 990 square metres on the second and third floors and offer footwear, apparel and accessories for men, women, and children. Including infants.