By The Nation
Across the region, over 11 million orders was recorded on November 11, around 4.5 times that of 2017. Total visits hit over 42 million as shoppers snapped up unbeatable deals across all categories. At its highest, over 58,000 items were sold in a single minute, according to its press statement.
Terence Pang, chief operating officer of Shopee, said, “As our biggest 11.11 shopping event to date, this year’s Shopee 11.11 Big Sale was extremely well-received by users, and again surpassed all past achievements in record time. The year-on-year growth of our 11.11 performance proves that this will continue to be an integral part of the year-end shopping season for shoppers in the region. We would like to thank our loyal users for their support in making this year’s event our most successful one yet.”
The statement revealed this year’s Shopee 11.11 Big Sale in Thailand featured an upsized package of non-stop promotions at up to 90% off; the launch of the brand new in-app game, Shopee Quiz; and exclusive deals from Shopee’s brand and strategic partners.
On 11 November, top participating brands and sellers enjoyed up to 1,909 times their average daily orders and an average of more than 800% increase in traffic. Health & Beauty, Home & Living and Mobile & Gadgets emerged as the top three categories.
Top products on that day included Vaseline Lip Therapy, Opple LED Bulb 3W and Babylove Power Pants.
Mobile continues to drive online shopping forward; In line with the growth of mobile-commerce in the region, Shopee’s mobile-first strategy continued to be a key success factor for this year’s Shopee 11.11 Big Sale in Thailand, with over 95 per cent of orders made in-app.
In-app games continue to grow in popularity; Shopee’s iconic in-app game, Shopee Shake, continued to engage users throughout Shopee 11.11 Big Sale. Shopee Shake was played around 2.5 million times in Thailand throughout the entire campaign.
The brand interactive live quiz game, Shopee Quiz, which debuted on Shopee 11.11 Big Sale, was also a huge hit. The game saw around 1.2 million participants within a single day on 11 November.
Campaign ambassador, Kunpimook “Bambam” Bhuwakul, was highly popular among Thais; In line with Shopee 11.11 Big Sale, Kunpimook was announced as Shopee’s newest campaign ambassador.
On November 10, Shopee hosted a Shopee x Bambam Fanmeet, to celebrate the official launch of JYP Entertainment Official Shop on Shopee and to celebrate the peak of Shopee 11.11 Big Sale. The event was extremely well received and the hashtag became a top trend on Twitter with over 200,000 tweets within a short period.