Thursday, July 18, 2019

Chia Tai expands seed business into India, Philippines

Jul 12. 2019
Manas Chiaravanond, chief executive officer of Chia Tai
Manas Chiaravanond, chief executive officer of Chia Tai
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By THE NATION

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Chia Tai, a Thai integrated agricultural company, is expanding its seed business unit in Asia by launching new brands and opening new offices in India and the Philippines. Under the plan, the company wants to raise standards in the agricultural industry.

Manas Chiaravanond, chief executive officer of Chia Tai, said: “India and the Philippines are markets with high growth potential. Expanding the seed business unit to these markets is considered a major step in building on our success in the Asian region. We aim to provide quality products and services that are in line with market demands.

“With our commitment to ‘Growing Better, Together’, we are ready to pass on our agricultural innovations and expertise and play leading a role in the efforts to improve the quality of life of farmers as we continue to move closer to our goal of being a leader in the vegetable and fruit business in Asia.”

To mark the brand launch and the opening of its new office in Bengaluru, Chia Tai India has selected varieties of seeds beneficial to Indian farmers as well as developed hybrid varieties. The company also hosted its first field day at Kannamangala in Bengaluru where dealers and farmers from across India were given the chance to explore a demonstration plot and see the varieties of crops launched on the Indian market, such as tomatoes, hot peppers, watermelons, melons, cucumbers and sweet corn, the latter from the company’s latest breeding development program.

Apart from expanding its seed unit to India, the company has also expanded its business to the Philippines by launching a new brand and opening an office in Fairlane, Tarlac City. The company marked its entry to the new market by hosting its first field day in an area of 3,000 square metres at Balibago station in Tarlac City. Outstanding varieties, such as sweet and waxy corn, watermelons, tomatoes, and bitter gourds gained a lot of interest from farmers, collectors and dealers. These varieties can provide good yields and have high tolerance to pests, diseases and unstable weather conditions. Experts from the company also gave presentations at the field day activity to provide knowledge on the products, techniques, and the cultivating methods that best respond to market demand.

“The company firmly believes that our seeds and knowledge will help create value for farmers, customers and communities. Since its founding, the company has been determined to develop quality seeds that bring success to both famers and consumers. Our company will continue looking for opportunities to develop new products and innovations for India, the Philippines, and other countries around the world in the future to meet new challenges in the agricultural industry,” said Manas.

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