Sansiri unveils ‘aggressive’ plan for housing market
Listed property firm Sansiri Plc plans to launch 16 new projects worth a combined Bt24 billion, 10 of them residential and together worth Bt13 billion.
The first six will be condominiums worth Bt11 billion, chief operating officer Uthai Uthaisangsuk said on Thursday.
He said the company’s ambitious goal is to be Thailand’s top developer of single-detached houses within three years and its No 3 developer of townhouses.
The plan is to build up a broad product portfolio to cater to all consumer segments and strengthen all of its housing brands with “industry-defying features and functions”, Uthai said.
Its Burasiri single-detached homes selling for between Bt8 million and Bt20 million will now include “the resort-style living experience of a true private sanctuary”, he said, with a feature called New Garden Connect that links interior to exterior.
Siri Place, a successful “best-in-class townhouse brand”, will be introduced in more locations to cater to younger purchasers and will now feature a Modern Loft design.
Uthai expressed confidence that Sansiri’s aggressive plan for the housing segment and its high service standards will generate sales of Bt15 billion, and, coupled with earnings from ownership transfers on new nine condominium projects, would boost its total revenue from ownership transfers to Bt32 billion by year’s end.