By THE NATION
Backed by offers and rewards, better value and greater convenience, the card signals a strengthening of Citi’s partnership with Grab from the initial consumer-banking relationship in 2016, said Vira-Anong C Phutrakul, Citibank Thailand’s chief of consumer business.
Sandeep Batra, head of credit cards and loans, said the partnership was “not for the Thai market only, but it is also a regional partnership” and would “allow Citi to adapt to changing consumer-spending patterns and payments landscape, which has been described as rapidly shifting toward the digital space”.
Citi cardholders have for three years been able to pay for their Grab rides with Citi reward points. Now they have a dedicated card for the purpose.
“This longstanding regional partnership between Grab and Citi has continued for three years now,” said Huey Tyng Ooi, managing director at GrabPay. “It is a natural next step as we seek to create more value for all our combined customers. The only way to instantly upgrade to Grab platinum status is to sign up for this one-of-a-kind Citi-Grab co-brand credit card.”
Tarin Thaniyavarn, country head of Grab Thailand, called the card “a crucial stepping stone for us towards our goal of increasing digital payments in Thailand and encouraging more users to go cashless”.