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The St Regis celebrates a decade in Bangkok


The St Regis Bangkok is celebrating its 10th anniversary in April, with a month-long series of immersive activities.

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To mark a decade in the Thai capital, Marriott International is showcasing The St Regis’s storied heritage, which dates from 1904, with a series of signature rituals inspired by Caroline Astor, doyenne of the Gilded Age and matriarch of The St Regis brand’s founding family.

A prominent 19th-century socialite, Mrs Astor was the mother of Colonel John Jacob “JJ” Astor IV (from whom the hotel’s teddy bear gets its name), who founded The St Regis New York as a place to pursue his epicurean passions and entertain the city’s luminaries.

The St Regis celebrates a decade in Bangkok

Celebrating The St Regis Bangkok’s 10th anniversary, guests can follow in Mrs Astor’s footsteps and engage in the brand’s signature rituals, including a Siam Mary cocktail class (the hotel’s reimagined version of the classic Bloody Mary, which was originally created at The St Regis New York’s King Cole Bar in 1934), and a private sabering, the ritual adopted by JJ Astor to mark the transition from day to evening.

Once considered a glamorous gathering for the city’s high society, afternoon tea was a favourite pastime of Mrs Astor, who transformed the occasion into a private social event for 400 personally invited guests. Today, Time for Tea remains a quintessential tradition of The St Regis. In honour of Mrs. Astor, The St Regis Bangkok has created a special “Caroline’s Afternoon Tea”, which will be available throughout April and May.

The St Regis celebrates a decade in Bangkok

St Regis butlers will offer exclusive services, such as packing and unpacking, signature beverage services, garment pressing and more, as they have done for over a century.

“More than a century since The St Regis was founded in New York, its legacy of impeccable services and spirit of innovation is kept very much alive at 45 hotels and resorts around the world,,” said Klaus Christandl, general manager, The St Regis Bangkok.

The St Regis celebrates a decade in Bangkok

“As we look back at the past decade, we can feel proud to have set new standards of service in a Kingdom already famed for its hospitality,” he added.

Promotion available for bookings at The House of Astor with an exclusive room from April 1-30, and stays until September 30.

For more information and reservations, call +66 (0) 2207 7777 or visit www.stregisbangkok.com.

Published : March 29, 2021

By : THE NATION