Saturday, July 31, 2021

business

AIS deploys new tech in 24-hour virtual department store


AIS has launched a virtual department store “V-Avenue.Co” to cater to those who want to shop around the clock.

AIS explained that the virtual complex was a combination of its specialised technologies: 5G and virtual reality (VR).

V-Avenue is divided into five zones:

1. AIS Virtual Store

2. The Emporium and The Mall Lifestore Ngamwongwan

3. Asian Lifestyle

4. TV Direct

5. Community Hub

Pratthana Leelapanang, AIS chief consumer business officer, said that the V-Avenue was the collaboration between his organisation and partners in the retail business.

He added that 5G and VR technologies would play a more important role in the daily lives of people in the future.

AIS deploys new tech in 24-hour virtual department store

“A source pointed out that VR and Augmented reality [AR] will push global business to grow by USD1.5 trillion within 2030,” Pratthana said, adding that 23 million positions would also be affected by the VR and AR.

Regarding future plans of V-Avenue, Pratthana said that more functions would be added to the virtual complex to serve shoppers.

AIS deploys new tech in 24-hour virtual department store

A function his organisation aimed to add in the platform is a live seller.

AIS also planned virtual concerts and fashion shows in the V-Avenue by joining hands with those organisers.

AIS deploys new tech in 24-hour virtual department store

Published : May 01, 2021

By : The Nation