Thai netizens rank job security as their top concern as AI use keeps rising
RealWatch Lab found that job loss was the top AI concern in Thai social-media discussions at 33.35%, followed by concerns over reliability and accuracy at 30.96%.
- A study of Thai social media users has identified job security as their primary concern regarding artificial intelligence, accounting for 33.35% of all AI-related worries discussed.
- This anxiety coincides with a rapid increase in AI adoption, with Thailand showing the second-fastest global growth in the share of its working-age population using the technology.
- Other significant concerns raised by Thai netizens include the reliability and accuracy of AI-generated information, long-term economic and social impacts, and the potential decline of human skills.
Job security has emerged as the biggest concern surrounding artificial intelligence among Thai social-media users, accounting for 33.35% of AI-related concerns analysed by RealWatch Lab.
The findings come as artificial intelligence use continues to expand rapidly in Thailand. Microsoft’s latest Global AI Diffusion report found that the share of Thailand’s working-age population using AI rose from 9.1% in the first half of 2025 to 12.4% in the first quarter of 2026.
The increase placed Thailand second globally for growth in the share of AI users, behind South Korea, where growth reached 43.2%, and ahead of Japan at 34.1%.
Against this backdrop, RealWatch Lab, the research and data analytics unit of AI and data-driven technology company Real Smart Public Company Limited, examined publicly available social-media discussions to assess how Thai internet users are using AI and what concerns they have about the technology.
The analysis covered posts published across social-media platforms between January 1 and August 31, 2026. A total of 26,399 AI-related messages were identified. Of these, 17,414 involved general discussion of AI, 4,107 concerned its use in everyday life and work, and 4,878 focused on concerns about AI and its potential impact.
Creative work leads AI use at 36.01%
Creative work was the most frequently mentioned application of AI, accounting for 36.01% of posts concerning AI use.
Examples included creating video clips and educational materials, using AI to assist with Football Manager and other football-management games, and producing online sales videos.
Document-related work ranked second at 31.07%. Users described employing AI to speed up document management, write scripts, analyse work for clients and summarise material.
Improving organisational workflows accounted for 13.61% of usage discussions. Posts referred to using AI to design workflows and help plan organisational structures and processes.
Education ranked fourth at 11.08%, with users discussing AI as a tool for homework, faster information searches and other learning activities.
Specialised data analysis and processing made up the remaining 8.23%. Examples included analysing stock-market information, processing historical share data to estimate future prices, assisting with coding and helping architects calculate structural designs.
Job loss tops AI concerns at 33.35%
RealWatch Lab also found a wide range of concerns among both AI users and non-users.
Job security ranked first, representing 33.35% of the AI-related concerns identified. Discussions focused on the prospect of AI replacing human workers, possible widespread job losses and the view that people who are skilled at using AI may be better positioned to remain in employment.
Reliability and accuracy came second at 30.96%. Users raised concerns about incorrect AI responses and stressed that AI should be treated as a tool whose output requires careful human checking.
Long-term economic and social effects accounted for 15.15% of concerns. Posts referred to the use of AI by scammers, broader social harm and the possibility that widespread job displacement could create longer-term economic problems.
The risk of human skills declining through excessive dependence on AI ranked fourth at 15.03%. Some users worried that relying too heavily on the technology could reduce independent thinking and discourage people from developing their own skills.
Privacy and data security accounted for 5.51%, with users questioning whether personal information entered into AI systems could be leaked, hacked or otherwise misused.
AI awareness grows alongside concerns over risks
RealWatch Lab concluded that the discussions showed that Thai internet users increasingly recognise AI’s potential to improve efficiency across a range of tasks while also understanding the need for human oversight.
The findings also reflected continuing awareness of weaknesses in AI systems, particularly around reliability, accuracy and data security.
Despite its potential to improve productivity, job security remains a major source of anxiety as AI becomes more widely used.
The concern comes amid a wider international debate over the pace of advanced AI development. Former Anthropic researcher Jacob Coxon resigned from the company after accusing Anthropic and OpenAI of “gambling with our lives” in their pursuit of increasingly capable AI systems.
Coxon argued that some people developing AI believe the technology could eventually pose an existential threat to humanity by the end of the decade, a claim that remains the subject of intense debate over the potential risks and future development of advanced artificial intelligence.
