Tourism

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Thailand cracks down on tourism nominees as 33 firms flagged in five provinces

SATURDAY, JULY 04, 2026

The Department of Business Development and Department of Tourism are using technology to detect nominee tourism businesses, with 33 firms flagged and four licences revoked.

Thailand rides the longevity fitness trend to grow sportainment tourism

FRIDAY, JULY 03, 2026

Thailand is positioning sportainment as a new tourism engine, as HYROX, beach races and character-led runs tap global demand for fitness travel and longevity-driven lifestyles.

Thai AirAsia studies revival of Hua Hin-Kuala Lumpur direct flights

July 03, 2026

The Transport Ministry is accelerating plans to upgrade Hua Hin Airport into an international tourism and commercial aviation hub, with Thai AirAsia studying the return of direct flights to Kuala Lumpur.

Thai Airways Returns to Amsterdam After 28-Year Hiatus with Daily Flights

July 02, 2026

Deploying the Airbus A350-900 for daily services, the flag carrier aims to strengthen trade, tourism, and transit links between Europe and Asia

Transport Ministry revives Thailand Riviera coastal road plan

July 01, 2026

Thailand’s Transport Ministry plans a 2027 study to extend the Thailand Riviera coastal road from Chumphon through Surat Thani and Nakhon Si Thammarat to Songkhla.

"Land of Smiles" Triumphs in Madrid: Thailand Voted the World’s Most Welcoming Destination

June 29, 2026

Thailand earns the prestigious ‘Best Welcome’ honour at the 31st Travel Ranking Awards in Madrid, solidifying its status for European travellers.

Trip.com sees short summer trips surge as travellers seek quick escapes

June 29, 2026

Trip.com Group data shows short breaks, family travel and coolcations shaping global tourism as summer bookings rise across key regions

A nostalgic steam train journey from Bangkok to historic Ayutthaya

June 28, 2026

SRT is inviting travellers on a nostalgic Bangkok-Ayutthaya steam train trip on July 28, blending a royal occasion, rail heritage and World Heritage charm.

SRT opens booking for nine rainy-season rail trips across Thailand

June 27, 2026

SRT will open bookings on June 30 for nine rainy-season train trips from July to September, featuring KIHA 183 and SRT Royal Blossom

Foreign travellers drive 96.6% of Thailand’s mid-year hotel bookings

June 27, 2026

International travellers now account for 96.6% of Thailand’s forward hotel bookings for June-September, as earlier reservations, rising room rates and stronger September demand point to resilient mid-year tourism momentum.

TAT Unveils 'Amazing Thailand Grand Sale 2026' to Showcase Local Brands and Attract High-Spending Tourists

June 27, 2026

A three-month campaign targets 700 million baht in revenue by pairing local heritage with experiential shopping for international visitors

Thailand pushes 365-day tourism strategy to spread income beyond major cities

June 27, 2026

Thailand is advancing its “Thailand 365 Days” policy to promote year-round, high-value and sustainable tourism, using growing demand for nature, culture and local experiences to boost secondary cities and communities.

ICONSIAM plans rainbow sky show for Pride finale on June 30

June 27, 2026

ICONSIAM will end Pride Month with a free rainbow drone and fireworks show over the Chao Phraya on June 30, backing Bangkok’s WorldPride bid

Fastening the First Button: ATTA Backs Tourism and Culture Ministry

June 26, 2026

The Association of Thai Travel Agents urges the state to pivot from basic holiday promotion to a high-yield, cross-sector 'Visitor Economy'

Thailand targets over 33 million tourists under quality strategy

June 26, 2026

The Ministry of Tourism and Sports drives its 'Value over Volume' strategy to make Thailand a quality destination, expecting over 33.2 million foreign tourists in 2026.