Tourism

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Japan Sets New Record with Over 42 Million Foreign Tourists in 2025

SATURDAY, FEBRUARY 07, 2026

Japan sets a new record with over 42 million international visitors in 2025. South Korea surpasses China as top market, while Thai tourists hit 1.23 million.

Thailand Eyes 2.55 Million Indian Visitors as ‘Healing’ Campaign Debuts in Mumbai

SATURDAY, FEBRUARY 07, 2026

TAT leads a 36-strong delegation to OTM 2026, targeting 93 billion baht in revenue by pivoting towards wellness and the lucrative "high-value" niche market

Pattaya International Kite Festival 2026: Thailand's longest kite parade

February 07, 2026

Join the Pattaya International Kite Festival 2026 from February 25 to March 1, with Thailand’s longest kite parade and international kite displays

Buriram Airport trials new terminal ahead of MotoGP 2026 to boost sport tourism

February 06, 2026

The Department of Airports has begun testing its new passenger terminal at Buriram Airport, preparing for MotoGP 2026 and advancing Buriram’s sport tourism ambitions.

Chinese New Year 2026 to draw 3.5M visitors, generate THB 42.23B

February 06, 2026

TAT forecasts 241,000 Chinese tourists for Chinese New Year 2026, with over 3.5 million visitors expected and THB 42.23 billion in tourism revenue

TAT launches “Tourism Product Highlight 2026”

February 04, 2026

Tourism Authority of Thailand unveils Tourism Product Highlight 2026 to lift quality and push total tourism revenue to 3 trillion baht

Tourism survey: top 5 visitor concerns; baht tops factors

February 03, 2026

A Thai tourism survey of 302 foreign visitors finds scams top safety worries, while 90% say the baht’s strength influences decisions to visit Thailand

TAT maps 12 “Lisa trail” landmarks from Feel All the Feelings film to inspire travel across Thailand

February 03, 2026

The Tourism Authority of Thailand has unveiled 12 landmarks featured in its Feel All the Feelings campaign film starring Lalisa “Lisa” Manobal as Amazing Thailand Ambassador, spotlighting destinations nationwide—from Lanna temples and misty peaks to waterfalls, the Red Lotus Sea, Bangkok icons and two signature seascapes.

TAT accelerates night-time tourism, bringing Thai arts to global stage

February 01, 2026

Tourism Authority of Thailand hosts "The Night by Amazing Thailand" at Lumphini Park to promote night-time tourism and boost the economy.

Vietnam Surpasses Thailand for the First Time in Chinese Tourists

January 31, 2026

Vietnam’s rise in Chinese tourism is driven by cost-effective travel, cultural similarities, and new independent travel trends among young tourists

TAT Reveals 10 Destinations with Lisa Promoting Tourism in Thailand

January 31, 2026

Lisa, Amazing Thailand Ambassador, invites tourists to discover 10 stunning destinations across Thailand with the new campaign ‘Feel All The Feelings'

‘Koh Kret Pottery’ GI Product Becomes Cultural Landmark

January 31, 2026

Koh Kret Pottery, a unique GI product, aims to become a cultural tourism landmark, promoting local craftsmanship and boosting sustainable community income

Phu Kradueng hits 9°C as tourists flock to Pha Nok Aen for first light

January 30, 2026

Loei's Phu Kradueng sees freezing temperatures of 9°C as visitors make their way to Pha Nok Aen to catch the stunning sunrise over the sea of mist.

Thailand forecasts THB42.23 billion surge for Chinese New Year 2026

January 30, 2026

A key factor supporting forecast is cancellation of numerous flight routes from China to Japan, which is expected to divert more Chinese tourists to Thailand.

Lisa opens up about her role as Amazing Thailand Ambassador

January 29, 2026

Lisa becomes Thailand's new tourism ambassador, promoting "Amazing Thailand" with a fresh perspective