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Bellroy in the bag

May 21. 2019
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By The Nation

15,903 Viewed

The Australian leather goods brand makes it Bangkok debut

Slim, smart and ideal for organising those mustcarry items, Australian leather goods brand Bellroy recently made its Thai debut with a party at trendy coffee shop chain Casa Lapin.

The brand, which was born in Bells Beach, a coastal area near Melbourne that’s known for being surffriendly, offers a range of minimaliststyle leather accessories to make it easier to get through the day without carrying too much. 

Richard Bolus, Asia sales manager for Bellroy, introฌduced the brand during the preview. 

“Bellroy launched their first product in 2010 in Bells Beach, a coastal locality of Victoria, Australia. The name derives from the towns of Bells Beach and Fitzroy, Melbourne’s creative hub, which overflows with incredible art, brands and bars. The brand also reflects the perfect combination of the city and nature, resulting in its identiฌty and uniqueness. Bellroy puts its heart, soul and countฌless design hours into helping the world carry their essenฌtials with great simplicity and ease.”

Bellroy’s products, which are being distributed by DKSH Thailand, are divided in four major categories – slim leather wallets, work accessories, backpacks and tech cases including a slim phone case that doubles as a minimal wallet. Every product comes in a clean, minimal design combined with practiฌcal functions for urban lifestyle. 

The campaign “Slim Your Bellroy” mirrors the identity of the brand, which aims to avoid being weighed down by the unnecessary.

“Baggage, bulk stuff slows you down, hinders your progress, and narrows your view. It makes ‘no’ easier to say than ‘yes’. But it doesn’t have to be that way. Bellroy exists to help the world move with simplicity and ease by streamlining silhouettes, eliminating excess and findฌing the precise balance between form and function in every piece,” Bolus says. 

“We aim to help you get where you’re going quicker, with the things you need, not the ones you don’t. Our range has moved well beyond pockฌets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Our bags hold all of those things and let you transition through all the modes and moments in your life, seamlessly. 

“Also we believe business can be used as a force for good, hence, we constantly pursue better ways to source our leathers, make our prodฌucts last as long as possible, aid animal welfare and reduce our impact on the environment.” 

The full range of Bellroy products is now available at Siam Paragon and Mega Bangna. 


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