Tuesday, October 22, 2019

Dusit Thani all set to open its first 'standalone restaurant'

Sep 16. 2019
 Suphajee Suthumpun, Group CEO, Dusit International
Suphajee Suthumpun, Group CEO, Dusit International
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By THE NATION

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Dusit Thani Public Company Limited (DTC), or Dusit International, one of Thailand’s leading hotel and property development companies, is expanding in Bangkok by opening its first standalone restaurant concept – Baan Dusit Thani – to respond to shifting consumer tastes and provide a new place to eat, meet and hold weddings as well as social events in the capital’s Central Business District, the company said in a press statement on Monday.

Designed to continue the hospitality heritage of DTC’s flagship Dusit Thani Bangkok hotel, which is currently being redeveloped as part of Dusit Central Park – a $1.2-billion (Bt36.4 billion) mixed-use project set to open in 2023 – Baan Dusit Thani, which opens on Wednesday, “occupies a beautifully restored stately home with history dating back to before World War II”. 

The property, set over 4.5 rai on Sala Daeng Road, features three reimagined signature outlets from Dusit Thani Bangkok, each set within a different heritage building and surrounded by a beautifully maintained and pet-friendly garden, the statement said.

The concepts include Benjarong Thai Restaurant, Thien Duong Vietnamese Restaurant, and Dusit Gourmet & Garden Bar. 

“This unique and exciting venue is perfectly positioned to meet the needs of fans of Dusit Thani Bangkok and also expand our market reach to introduce the hotel’s signature venues and Thai-inspired, gracious hospitality and services to consumers who prefer to dine at standalone restaurants,” said Suphajee Suthumpun, Group CEO, Dusit International. 

“At the same time, by monitoring and responding to shifting consumer tastes, Baan Dusit Thani gives us the perfect opportunity to experiment with new concepts, respond to new trends, and then use our findings to enhance the food and beverage operations at Dusit Hotels & Resorts worldwide.

“From promoting healthy living through the use of organic, wholesome ingredients, to offering a large, green space where local residents can relax with their pets, our holistic approach to lifestyle, coupled with our legacy offerings has broad appeal,” Suphajee added.

A living museum of sorts, Baan Dusit Thani also features treasured furniture and iconic decor from Dusit Thani Bangkok, tastefully transformed into one-of-a-kind statement pieces to imbue each restaurant with its own distinct character and atmosphere, the statement said.

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