The institute will set up its headquarters in Bangkok’s CentralWorld, before expanding to some 100 agents across the country.
The aim to provide courses that will help students with their TOEFL, GMAT and GRE tests, as well as offer a programme to prepare them for leading universities in the United States, United Kingdom and Australia.
“English is necessary for Thais to gain an advantage in the regional job market. Therefore, Kaplan is investing in resources and facilities to provide high-school and university students with the best in English language,” country manager Ekkapong Na Ranong, said.
Once the Asean Economic Community materialises later this year, there will be a lot of investment and shifting of labour, and English language looks to play a more prominent role.
Kaplan International is accredited by the British Council, ACCET in the US, NEAS in Australia, NZQA in New Zealand, ACELS in Ireland and CAPLS in Canada. It is a subsidiary of Kaplan Inc, an international provider of educational and careers services.
Sales director Tom Macklin said Kaplan will offer many types of English-language courses, ranging from flexible and long-term courses to business English and teacher-training courses.
“English will help Thais to be able to compete with other countries. I believe Thailand has good potential. We already have offices in 10 countries,” chief operating officer Tony Froggatt said.
Nithiwat Chaichanasiri, president of the Thai International Education Consultants Association (TIECA), said: “The overseas education industry is growing and is set to boom in 2015.”
TIECA is the only overseas education agency association in Thailand, and it aims to raise the standards of education in the country, he said. The number of students going abroad to study has been rising by 20 per cent every year, and the most popular countries are Australia, UK and the US.