TrueVisions to vie for broadcast rights to top soccer leagues
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To keep its crown as the "King of Sports", TrueVisions, the country's largest subscription-based TV broadcaster, will join in the bidding for rights to the new seasons of the world's best soccer leagues including Barclays Premier League - better known as
“Even though local players appear to keep silent in this coming EPL bid, we are seeing leading global networks like Qatari beIN Sports and Fox International Channel becoming very active in this competition,” Birathon Kasemsri Na Ayudhaya, head of commercial and business development, said Thursday.
With this content, TrueVisions could secure its position as the “King of Sports”. Sports offer more benefits not only to pay-TV operators like TrueVisions but also to advertisers by leveraging their on-ground marketing activities and sponsorships.
