Consumers accessing content more often via multiple screens, poll finds
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CONTENT CONSUMERS are now accessing media more frequently through multi-screen channels, since most of them own mobile devices, according to a media consumption survey conducted by the National Broadcasting and Telecommunications Commission (NBTC).
The survey was conducted by the Institute of Research and Development for Public Enterprises on 10,000 households nationwide from September to November last year. The institute was founded by the State Enterprise Policy Office.
The survey found that 99.7 per cent of the 15,000 respondents aged from four years on up owned smartphones and 97 per cent owned tablets, suggesting their extensive adoption of new technology and ability to consume media any time, anywhere.
Of the total, 89 per cent owned notebook computers and 79 per cent desktop PCs. About 45 per cent used online channels to watch TV reruns, 20 per cent to access social networks such as Facebook and Instagram and 11 per cent to search for information.
The devices most used for watching online TV channels were 13 per cent via PCs, 11.6 per cent via smartphones and 4.2 per cent via tablets.
