Sales growth of fast moving consumer goods hits 7-year low
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The growth in sales of fast-moving consumer goods (FMCG) in Thailand has hit the lowest level in seven years, while next year is projected to see growth of just 1-2 per cent, according to Kantar Worldpanel, a market research firm.
“In line with regional trends, Thailand’s FMCG growth is decelerating both in urban and rural areas. In the first nine months, FMCG growth was only 1.2 per cent because local households, particularly in rural areas, are tightening their belts, focusing on necessary products,” Kantar Worldpanel commercial director Gareth Ellis said Friday.
FMCG sales growth this year is estimated to be at the lowest level since 2009, when it was 4.3 per cent, followed by an upward trend to 5.6 per cent in 2010 and 2011, 9.5 per cent in 2012 and 9.6 per cent in 2013. The growth began sharply declining last year, which posted 3.3 per cent.
