TAT aims for more revenue per tourist
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The Tourism Authority of Thailand this year will target niche markets and freer-spending tourists to boost revenue per visitor.
“This year, TAT will be focusing on quality, not quantity. We want to increase arrivals by 4 per cent but revenues by 8 per cent,” TAT governor Yuttasak Supasorn said Wednesday.
Some examples of big spenders are golfers, honeymooners, wedding-party members and long-haul travellers.
China was the largest source of arrivals with more than 8 million last year, but only 10 per cent of them were “quality” tourists. The agency this year will seek more high spenders from China.
The Tourism Ministry said this week that it planned to increase MICE (meeting, incentive, convention and exhibition) travellers by promoting Thailand as the MICE centre of Southeast Asia.
