Watsons partners with 11street to launch online store

To mark the launch, the two partners will offer a variety of discounts including a 20-per-cent bonus coupon for free download from May 29 to June 4.
“With the rising trend of e-commerce, it is necessary for modern trade businesses to expand their reach to online,” said Jeon Hong-cheol, 11street Thailand chief executive officer. 
“In Korea, 11street has successfully secured strong partnerships with all modern trades, shopping malls and retailers. In Thailand, we are delighted that Watsons is the first modern trade to join our platform. 11street hopes that this partnership will enable Watsons to expand [its] customer base and in turn it will allow 11street and Watsons customers to shop from Watsons easier at attractive prices.”
Rod Routley, managing director of Watsons Thailand, said: “Watsons aims to bring the excitement and innovation of our in-store shopping experience with increased convenience to Thailand’s connected consumers. Expanding our e-commerce presence greatly complements the lifestyle of young consumers, and we are pleased to be joining with 11street to dramatically increase our reach in the Thai market. 
“This is our first partnership with an online marketplace and we look forward to working with 11street to ensure we have an exciting and innovative offer supported by great promotions and ongoing benefits for customers.”