Greyhound races onto full ‘lifestyle’ track
Mudman Plc, owner of the Greyhound clothing and Greyhound Cafe dining brands and master franchisee of many global brands, is going for a broader “lifestyle” appeal with “Greyhound Original'.
The new brand would cover a wide range of products and services, exploiting the existing brands’ strong decades-old reputation and renowned style.
The move will strengthen the fashion unit, enabling it to better achieve its business target, Mudman chief executive Nadim Xavier said on Monday.
The firm plans to venture into “licensing business” and build up Greyhound Café “for further growth both regionally and globally”.
The Greyhound fashion unit will see its popular and already profitable Smiley Hound brand reach a wider market and expenses reduced by closing non-performing branches.
To further create business opportunities, the company is working with “two or three” Greyhound Cafe licensing partners on a plan to be finalised this year, aiming for robust international growth.
