Burger King to expand service-station outlets
Burger King is celebrating 10 drive-through branches and 28 per cent growth after partnering with Esso to expand branches in service stations. It now plans to expand 20 branches nationwide, expecting a 30 per cent increase of customers in 2018.
The first Burger King drive-through branch in an Esso station opened in 2013 in Ramindra kilometre 6.5. To celebrate four years of partnership, the company is offering a special food deal for customers who purchase Bt700 in petrol.
“In the past, our customers were foreigners and office workers,” noted Prapat Siangjan, general manager of Burger (Thailand) Limited. Now, new customers come from service stations’ customers and personal car commuters. In 2018, we plan to expand our drive-through branches for more than 20 branches nationwide at an investment of 25 million baht per branch. We aim at Bangkok and vicinity as main focus.
The burger giant will now also open more branches in other service stations, including those of PTT, Shell, Bangchak, and Caltex. BK has 80 branches in Thailand.
