New Asia head for iflix video on demand
An experienced pay TV executive will head up the Asia division of iflix, a leading subscription video on demand (SvoD) company specialising in emerging markets.
Jonas Engwall said he would concentrate on innovation, “drawing from the best of both Video on Demand and Linear television in its evolution as the future of Pay TV.
With more than 14 years’ experience in broadcasting and television, Engwall brings extensive expertise and a proven track record for leading business growth and international expansion. As founding CEO of RTL CBS Asia Entertainment Network, he spearheaded the launch of two of the company’s channels across 19 Asian markets.
Mark Britt, co-founder and group CEO at iflix, said the company has established a leadership position in the region in the past two-plus years.
He says the company was attracted to Jonas because of his “reputation in the industry as both a disrupter and innovator. He will be critical to deepening our distribution relationships and continuing to evolve our product through Asia.’’
