Major introduces private ‘kids cinema’ experience in Bangkok
Major Cineplex Group has joined with Kodomo to launch the first children’s cinema in Thailand, the “KODOMO Kids cinema”, which the companies are hailing as “a new world of imagination and learning”.
Children’s movies offer a market growth opportunity for Major Cineplex, the firm said as it announced the new service innovation at Mega Cineplex Bang Na starting today.
In collaboration with Kodomo, a high-end children’s brand from Japan, Major is hoping the rollout will expand the customer base of children and families, it said in a press release on Friday. With over 250,000 members of “M Gen Kids” – children aged 5-12 – the market for children and families is growing.
Kodomo Kids Cinema will provide an exclusive movie experience and fun together in a private group, said Niti Pattanapakdee, chief media officer of Major Cineplex Group Plc. “It is important to help [foster] children’s thoughts and emotional development. The cinema is also supported by various film studios to show a variety of movies, such as animations, cartoons, and adventures.”
Kodomo Kids Cinema features Playland, a land of happiness, colourful balls and sliders for children to play before the movie, said the release. There are 84 candy-coloured chairs that create a brilliant cinematic atmosphere.
The new kid’s cinema creates a new alternative for parents to use a cinema for recreational activities. It also provides a meeting place for children and parents to share and enhance new learning skills. In addition, it can also serve as a venue for children’s activities to shape their behaviours so that they can choose activities and spend time wisely in the future, said the company release.