Dunkin’ Donuts and Baskin-Robbins join forces with “Order of the Seventh Sphere” to attract gamers
Dunkin’ Donuts and Baskin-Robbins have collaborated with game publisher Hot Head and Rising Soft, a web design company, to unveil “Order of The Seventh Sphere” (OSS), a new mobile game that was created by Thai developers.
The game has special activities and includes 10,000 prizes from Dunkin’ Donuts and Baskin-Robbins, the companies announced in a press release on Thursday.
Nadim Xavier Salhani, chief executive officer of Mudman Company Limited, which is Dunkin’ Donuts and Baskin-Robbins franchisee for Thailand, said: "We are delighted to partner with Hot Head and Rising Soft to launch the ultimate mobile game, “Order of The Seventh Sphere”, or ‘OSS,’ which is developed by Thai developers, together with special campaigns of 3,000 free donuts and 10,000 discount vouchers, during the pre-registration period.
“The campaign will continue for the next two months to deliver the gamers who win prizes … donuts and coffee from Dunkin’ Donuts, or 100 per cent premium imported ice cream by Baskin-Robbins."
Nadim said: "As the mobile games market has seen rapid growth over the past several years, we intend to enter this market. Moreover, gamers have changed their behaviour and now use smart phones and tablets to use the internet. So, we need to adapt our business expansion to match a rapidly changing world through an O2O (Online To Offline) marketing strategy to strengthen a strong brand via online media, Facebook and website, including DD Digital Card or Baskin-Robbins VIP member, the member card which offers additional discount promotions and privileges when customers registers online. It will allow us to expand our customer base, distribution channels, and raise brand awareness through digital channels.”
“We believe the expansion of our business by adjusting the marketing strategy will raise more brand awareness and reach more customers. Moreover, we expect that it will also increase our sales performance” Nadim added.