Saturday, September 18, 2021


Shopee Bootcamp launched to help Thai SMEs 

Shopee Bootcamp is the latest seller-empowerment initiative, presented in collaboration with DBD, OSMEP and key industry partners



Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, reinforced its commitment to supporting the growth of Thailand’s SMEs and local entrepreneurs, via the launch of Shopee Bootcamp.

According to its press release, the campaign is an empowerment initiative designed to train, upskill and mentor Thai SMEs and entrepreneurs. It is supported by the Office of Small and Medium Enterprises Promotion (OSMEP), the Department of Business Development of Ministry of Commerce (DBD) and key industry leaders including Advanced Info Service PLC (AIS), Kasikornbank PCL, Thailand Post Co., Ltd. and LINE Company.  
Agatha Soh, head of Marketing, Shopee Thailand, said “SMEs form the core of Thailand’s economy, representing more than 42 per cent of the country’s total GDP.
As a homegrown company, we are committed to driving the growth of SMEs in Thailand, and providing them with the necessary resources to navigate, adapt to and thrive in today’s highly dynamic digital landscape. Earlier this year, we signed a Memorandum of Understanding with OSMEP and DBD as part of a joint pledge to supporting Thai SMEs, and to drive forward Thailand’s economy.
Shopee Bootcamp is a reinforcement of our unwavering commitment to this cause, and we aim to help participating SMEs increase their sales by at least 100% through this program.” 
 The project is an intensive 3-month CAMP that comprises an all-rounded approach to SME education which are Curriculum, Assignment, Mastering and Privilege. 
Lalida Jiranuntapravat, deputy director-general of the Department of Business Development (DBD) shared, “Shopee Bootcamp showcases the increased synergy between the Thai government and the private sector, as we combine efforts to develop Thailand’s SME segment. We are very pleased to see Shopee take the lead on this, and we trust that it is a big step forward in driving the country’s economy as a whole.  We believe that continuous upskilling is becoming increasingly crucial, and look forward to working with Shopee to help SMEs increase their competitiveness in today’s 4.0 digital economy era.” 
 Wachira Kaewkor, acting unit director of Data and Situation, of the Office of Small and Medium Enterprise Promotion (OSMEP) said, “We are confident that our collaboration with Shopee to empower Thai SMEs can not only help them increase their own revenue margins, but also consequently, help to drive economic growth in Thailand. We want to provide SMEs with the necessary support to improve their productivity and capabilities to sustainably compete on a global scale, starting with Shopee Bootcamp.”
Shopee Bootcamp is open for application from 2nd April 2019. For more information, please visit 

Published : April 10, 2019