VGI joins hands with Saha for more Lawson 108 outlets at BTS stations

The move is part of its plan to boost its offline-to-online (O2O) ecosystem through strategic retail spaces, offering Rabbit Line Pay as an option for cashless payments.
“Lawson 108 is now open at four BTS stations, and the number of customers purchasing products and services via Rabbit Line Pay at Lawson 108 outlets has been constantly growing,” said Kavin Kanjanapas, chairman, executive committee, VGI Global Media PCL.
“Through this strategic collaboration, companies under the Saha Group have also tied over 3,000 of their staff ID cards to Rabbit cards, allowing VGI access to a greater customer database, which in turn will help us tailor and refine our advertising solutions to boost customer engagement." He said the alliance will enable them to develop "smarter marketing solutions", including customised reward programmes. "Consumers can access great benefits, for instance through the Rabbit Rewards loyalty programme and other promotional offers from our partners. They underscore the strength and capabilities of our O2O ecosystem,” Kavin said.
“We are delighted to collaborate with such a prominent partner as VGI, with its wide-ranging marketing platforms. We plan to open Lawson 108 stores in 30 BTS stations. We have already opened our outlets at four stations: Thong Lor, Saphan Khwai, Ploenchit and Victory Monument. The planned expansion at the rest of the stations is expected to be completed within the next two to three years,” said Koichi Hirose, managing director, Saha Lawson Co Ltd.
“Saha Group has a wide range of products and services covering various businesses. We welcome this alliance as we recognise great potential for growth... Together with VGI, we hope to combine our experiences and strengths to forge a long-lasting partnership,” added Vichai Kulsomphob, president, Saha Pathana Inter-Holding Pcl.