Monday, September 20, 2021

in-focus

Thai-Danish dairy products to be sold on AirAsia flights


To build competitiveness and expand product distribution channels for Thai-Danish milk, the Dairy Farming Promotion Organisation of Thailand (DOP) plans to sell two types of dairy products onboard every AirAsia flight.

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The products are: Thai-Danish sugar-free UHT milk, plain flavourless lactose, and UHT-free ready-to-drink passion fruit mixed yoghurt with konjac under the brand Chewdee.
DOP senior board member Arthit Petcharat said the new move was aimed at serving as a new sales channel, expanding customer base to penetrate the upper market segment -- tourists and travellers -- as well as increase consumption opportunities for more Thai-Danish dairy products.
The National Milk 2021 strategy targets earnings of at least Bt12 billion.
The company's sales in the past one month appear to suggest that the response was satisfactory.
AirAsia has also launched Thai-Danish milk tea with konjac pearl by bringing Taiwanese milk tea, a popular menu of AirAsia, mixed with 100 per cent fresh cow milk, without milk powder, which is high in natural calcium to become a new item on the menu and available on every flight.
This collaboration between DOP and AirAsia is a major proactive marketing move for Thai-Danish dairy products at the end of 2020.
DOP has continually focused on researching and developing new Thai-Danish dairy products into the market to meet the changing needs of customers. Previously, DOP together with McThai distributed Thai-Danish UHT milk in all McDonald's stores nationwide, bringing ready-to-drink dairy products in three flavours: plain, sweet, and chocolate, 200cc in size, to raise awareness about the Thai-Danish brand and the benefits of drinking 100 per cent pure cow milk among youngsters.
"For the marketing and distribution plan in 2021, DOP aims to continuously add new marketing channels from 2020 to strengthen the market by pioneering the online market through Lazada and Shopee, which are highly successful e-commerce platforms. Next year, there are plans to sell through the delivery system by facilitating the consumer by adding a delivery service. We are confident that it will push sales of Thai-Danish dairy products to surpass the target," Suchart Chariyalertsak, deputy director-general of DPO, said.

Published : December 04, 2020

By : The Nation