A 'PLUS' FOR THE COMMUNITY
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Philips Electronics engages the public to come up with innovative ideas for today's health problems
Do you have an idea about how you could improve your life, your community or perhaps even your city? If so, you’re invited to submit it to Philips Electronics’ “+” Project and if the jury likes it, you could win Bt2 million to turn your idea into reality.
The project is divided into three categories: Access to Healthcare, Liveable Cities and Healthy Living and members of the public are being asked to share their ideas about what should be improved and how.
All ideas in each category are open to public vote over an eight-week period with the winner of each week going through to the final round.
That will be judged by Philips executives and specialists as well as a public vote.
The first week is already underway and ideas should be posted by Sunday. The competition then continues until April 8 with the judging of the winners of each week taking place from April 30 to May 6. Idea submissions – and these are unlimited – can be in Thai or English – and may be in text or video format.
As the funds granted to generate the idea total Bt2 million, submission ideas should be realistic and within budget. They need not be related to Philips’ products.
The winner of each week will receive a gift related to each of the three categories; Philips Living Colours Crystal Clear for the Liveable City winner, Philips Airfryer for the Healthy Living winner and Juice Extractors for the Access to Healthcare winner.
Before starting the project, Philips conducted research across Asia Pacific to understand the current situation of health and well being and the factors that influence it. Philips analysed the responses from over 31,000 people across 23 countries, including Thailand.
In Thailand, results from 1,000 questionnaires found that around 60 per cent of Thai people are satisfied with their health though that percentage decreases in those aged between 40 and 55.
However, fewer than 50 per cent of Thais go for annual health check-ups.
The Philips index also reflected that those living in Bangkok and surrounding areas have a lower satisfaction score compared to the rest of Thailand.
Thailand is the second country in Asia after Indonesia to run the campaign. The project was an overwhelming success in Indonesia, with hundreds of ideas submitted and people sharing their idea and comments on each submission through the social networks provided.
Some of the interesting ideas included improving community street lighting to decrease crime, an ambulance bank running through communities to maintain an ambulance on stand by in case of emergencies and medical communication to remote area to help people in remote area reach the proper medication.
Any ideas that can become reality within a budget of Bt2 million are welcome, such as cleaning a polluted canal or a campaign to educate people about eating healthily.
To submit an idea and for more information, visit www.Philips.co.th/plus. To comment, visit Twitter site#Plus Thailand and Facebook.com/philipsthailand.
The competition then continues until April 8 with the judging of the winners of each week taking place from April 30 to May 6. Idea submissions – and these are unlimited – can be in Thai or English – and may be in text or video format.
