A closer, smoother shave
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Gillette introduces its latest products and appoints two Thai pop artists to be its ambassadors
Male grooming brand Gillette recently launched the Gillette Fusion ProGlide shaving system, its latest range of shaving and skin care products, at an Asean press conference held at The Okura Prestige hotel. Representing a significant advancement in shaving performance, the Fusion ProGlide introduces seven innovations that deliver the thing men desire most to improve their shaving experience – greater comfort.
Singers Anusorn “Yong Armchair” Maneethed and Popetorn “Two” Soonthornyanakij, Indonesia actor and TV presenter Darius Sinathrya and Malaysian actor Peter Davis have been selected to represent Gillette men in their respective countries are present.
“Even with the tremendous advances in razor technology over the past 20 years, most men continue to experience shaving discomfort. To answer the need for smooth and comfortable shaving, we’ve made several innovations to the world’s number one selling razor. The improved technology of the new Gillette Fusion ProGlide will give men the smoothest and most comfortable shave, allowing them to shave more easily and be more confident,” said Paulo Koelle, marketing director of Gillette Asia.
