That sexy trucker look

DKSH (Thailand) is celebrating the season of giving with the launch of the new Levi’s Holiday 2016 “Better Together” campaign.
The focus is not so much on the jeans themselves but more on mixing and matching the denim separates, according to DKSH (Thailand)’s marketing director of fashion apparel Wannapanee Dasananjali.
“Better Together is really about mixing and match Levi’s jeans, T-shirts and shirts, and Levi’s jackets and skirts. Better Together is like a couple of friends staying close during holidays. In the US and Europe, we are offering a sheepskin version of the Levi’s jacket and the women wear it over skirts or long dresses. This was really trendy among American teenagers in the past and is now coming back. During this holiday period, we have many jackets in stock – Type 1, Type 2 and Type 3. Each has a different look. In short, it’s the season of the Levi’s jacket.”
Levi’s began producing jeans way back in 1853 and broke into the world of jackets in the early 1900s. After launching the Type One, a simple one-pocket, cinch-back model, Levi’s decided to lose the cinch-back and add on a second chest pocket a few decades later, thus creating the Type Two. Further tweaks to this style led to the Type Three in 1962. The Type Three, known as the Truckers Jacket, went on to become the most iconic of all Levi’s denim jackets, with triangular pointed pocket flaps running down each side as an informal signature. This pointed pocket style influenced the style of Levi’s jackets in future decades.
“Levi’s Truckers Jacket just celebrated its 50th anniversary. It has waist straps with four studs on the back for a perfect fit,” Wannapanee says.

The launch event at Siam Discovery was packed with A-listers and celebrities, among them Kamolsut Dabbaransi, Panidhi Snidvongs na Ayudhya, Chatchada Kongtoranin, Vantita Lewchalermvong, Rapeeporn Wongthongkam, Yada Wongthongkam, Nichvadee Wongthongkam, Chanunchita Na Ranong, Nusara Sangchaivuthikul, Misda Sukanit, Jitiphon Devahastin na Ayudhya, Jongkol-Veekrit Palarit and Apiwat Yodprapan.
Singer and songwriter Suchart “Chat” Saeheng, a contestant of “The Voice Thailand” in 2015, performed the song “Better..Together (Present)”.
“I’m a big fan of Levi’s jeans and often wear them with my denim shirt and jacket. My favourite look is denim on denim but in different colours. It gives a masculine look but is really sexy,” says Nakwan Rayananonda.
The campaign, which runs through January 4, 2017, offers a 20-per-cent discount and a customisation lettering and patch service through the website www.LevisThailand.com. Customers can choose up to 10 letters.
Check out the Levi’s Holiday 2016 campaign at www.LevisThailand.com and hashtag #bettertogether and #mylevistrucker.