Central meets the tech savvy
Central Department Store sets out to meet the needs of the digital lifestyle by introducing the “Central 4.0” strategy on the concept “Central the Innovative Department Store” and offering a groundbreaking experience that extends beyond shopping.
Shoppers can now communicate with the brand through the new Central Line Official and the newly designed website www.Central.co.th.
Piyawan Leelasompop, senior vice president for marketing, was joined at the recent launch by celebrities Parva Nakasai, Rasavadi Kuonsongtham, Pitcha Thanalongkorn, and ML Avita Yukol.
Piyawan notes that shoppers are more technology savvy than ever beforw. “Before making a purchase, people look for information online and on the social networks, so it is not enough for us to only offer products and services. New experiences must meet or exceed the trend as well as convenience, speed, and tailor-made services. The Central 4.0 concept brings about these connections.”
For the latest news and privileges, visit www.Central.co.th and the Central Line Official Account.
