Make up with star quality
American makeup brand Smashbox Cosmetics recently landed in Thailand with Will Malherbe, the firm’s director of artistry & education flying in from the US to introduce the Smashbox style to Thai women.
Held at Sephora in Siam Center, the event was attended by celebrities, beauty bloggers and make-up artists including Taya Rogers and Sarah Ball.
Smashbox is all about perfect flawlessness, and the brand presents various formulas to match different needs. Just as shampoos are designed for various hair types, the skin too needs the right products that understand its uniqueness. Launched in 1996 by Los Angeles brothers Dean and Davis Factor – the great-grandsons of makeup legend Max – for an important photo shoot, Smashbox has become a favourite with the stars.
This year, Sephora highlights its position as the leader of beauty retail by introducing global brands in its store. Shoppers can enjoy a seamless experience, both online and offline, with the introduction of a shopping application that works on both Android and iOS platforms.
Makeup tutorials are available on the app from makeup experts, and you can share your wish list with your friends. Beauty Pass members can access their account, earn points, and get special privileges. The application also has your membership barcode so you can shop at Sephora store without having to carry your membership card with you.
Check out Smashbox cosmetics at Sephora Siam Center and online at www.Sephora.co.th.
