Central Embassy launches #INFINITEYOU campaign
Leading actress and model Urassaya “Yaya” Sperbund is Central Embassy’s new muse to introduce the campaign #INFINITEYOU that brings together the diversity of lifestyle experiences.
“We want to emphasise that at Central Embassy, we are ready to give you infinite ways to be your best self, whether you’re a shopper, foodie, art lover, creative lifestyler, family or tourist. The experiences at Central Embassy are, quite simply, designed to be infinite,” says the managing director Barom Bhicharnchitr.
For the 2018 Campaign video, Yaya plays nine different characters from the shopping maniac to a creative soul and many more surprising characters.
Each playful character played by Yaya represents the nine core values found at Central Embassy. From a warm and inviting concierge for infinite sharing; a maid with attention to detail for infinite caring to a shopping maniac for infinite shopping; and a twin with a hunger for dining.
She also plays a creative soul with new ideas; a wealthy lady with a personalised touch; an office worker looking for entertainment; a tourist and Yaya as the best version of herself, for infinite being you. Check out the video on https://youtu.be/nwJwz8dohZc
To kick off the campaign, Central Embassy will excite Bangkok’s art lovers with works by Japanese artist Madsaki, a rising star in the world of contemporary art. Famous for his unique street art, his remarkable pieces were exhibited at the Superflat art exhibition in Tokyo in 2017 by Takashi Murakami, a world-renowned Japanese contemporary artist.
Madsaki will be debuting his largest public installation to date with “Combination Platter” and other never-before-seen pieces from May 8 to June 3. The installation will also be accompanied by exclusive collectibles including T-shirts, umbrellas, and tumblers available for purchase during the exhibition only at Siwilai store on Level 5.
Another activity features workshops by artists and top chefs at the Balcony on Level 2 until June 10.
Check out www.Facebook.com/centralembassy for updates.
Eathai on Level LG will bring a Taste of the South from May 22 to June 3 with Southern delicacies and cultural performances.
And shoppers can enter the world of Daisy Balloon by Rie from June 1 to 10, with pieces from the famous balloon artist and family-friendly activities at Open House on Level 6.
Find out more at www.CentralEmbassy.com.
