All hail the mighty Max
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Bangkok gets Max Mara Studio's first store in Asia. Credit cards ready!
Well-known Italian clothing label Max Mara has opened its first store in Thailand on the first floor of Central Chidlom. The recent opening included not just a fashion show but a fashion presentation by artist Taweesak “Lolay” Srithongdee.
Brand manager Narinda Thaiyanond informed the guests that the original Max Mara Studio opened in 1993. The main focus from the start was delicately elegant women’s wear, its beauty derived from ornate patterns and skilled cutting.
“Every collection takes into consideration women’s desire for comfortable but modern clothes,” Narinda said.
“We go for the feminine look, with 888 patterns and clean cutting and details and decorations. The clothes can be volatile or relaxing depending on the colours and prints.”
Newly branded with Max Mara’s wine-red labels is the bright spring-summer collection, which runs from lace blouses to mini-dresses, trousers and refined shorts, all in the romantic “contemporary Italian” style. A sweet and playful femininity is portrayed through bold colours, floral prints and graphics.
The main theme of the collection is “Filled with Colours”, and daringly bright shades are everywhere, in pairs and solid blocks and contrasted against chalk white, black, coral orange, flower prints and polka dots.
For easy weekends, Max Mara tones down with sweet sherbet hues like mint green and mandarin orange and white floral prints on Capri pants and comfy shorts. Elegant lace blouses get bold in green, purple, orange and black.
Black tailored T-shirts with beaded and flowered lapels can be worn with straight or flared skirts. Flowery dresses are belted for an elegant day at work.
The basic black dress remains key, this season with see-through lace, but is challenged by a mini-dress with a pleated, tiered skirt and a maxi in bright orange.
The store at Central Chidlom is elegant and clean, wide open with an off-white and natural wood-tone interior. The walls are fitted with suede, while seats are cushioned with silk-like woven wool crafted by Paola Lenti in Italy. The cashier area is decorated with charcoal-grey oak.
