What would Gatsby drink?

THURSDAY, JUNE 20, 2013
What would Gatsby drink?

Probably Absolut Elyx, a swank new swill in need of a party

Swedish handcrafted vodka Absolut Elyx hosted “Gatsby Who?” party earlier this month that turned the Long Table off Sukhumvit Road into the Gatsby mansion of the Roaring Twenties.
The recently launched super-premium vodka showed that it takes more than the right spirit to liven up a night – it also requires the right attitude. The extravagant party was filled with seriously dressed-up people and the bar was stocked with delicious cocktails.
A true game-changer for Absolut, Elyx stands shoulder to shoulder with the best vodkas on the market. Made with passion, expertise and craftsmanship, Elyx is distilled from hand-selected, top-quality wheat that adds subtle fruity and floral tones. The vodka is handcrafted in small volumes, with no computers involved.
Elyx is perhaps best enjoyed neat or on the “rock” – just one single, slowly melting ice cube – but it’s also good blended, preferably in martinis and straightforward cocktails where the fresh taste and silky feel come to the fore.
The refined elixir was the drink of choice at the Gatsby Who? party, which was definitely one of this year’s most posh so far. The era that F Scott Fitzgerald immortalised in his novel was revived in all its social, artistic and cultural dynamism. There were modern twists, of course, including a concert by Gene Kasidit and DJ sets by Tul Apartment Khun Pa and Pom Pom.
The glamorous Roaring Twenties continued on till late with the contemporary-jazz sounds of the Royal Navy Orchestra.